Sunday, May 21, 2006

 

Radio advertising

Radio commercials here are just so dreadful, I can’t imagine that some would be listeners don’t avoid the medium altogether just because of them! There are men putting on the voice that informs you that something funny is about to be said – only it never is. There are the women who have the bubbly, friendly, persuasive voice that you are supposed to trust. The loud mouthed impatient New Yorker is also ‘popular’. When one complained endlessly about the slowness of the boat he was on, asking if they wanted him to get out and push, I wished he would. Hopefully he’d get mangled by the engine! If you are a small business owner, don’t, whatever you do, open an account with Chase. If their ads are to be believed, their private bankers have taken on two new clients in the last year (“I’m a Chase Private Banker and I’d like to introduce you to my newest client…”). They must be doing something wrong! New York lottery has numbers talking about their finer points (“One movie and everyone thinks I’m unlucky… Just think about all the good stuff – Baker’s dozen?” or number one saying there must be a reason why the lottery put it first. I honestly don’t know how 18 became a Jewish Grandma trying to lay guilt trips on people!) I could go on. Probably already have!

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