Thursday, February 01, 2007

 

A Trend in Subway Ads

This morning, the R Train arrived at Bay Ridge Avenue Station just as I did. I got in a carriage one back from where I usually go – the third, instead of the second, which opens directly by the exit at Rector Street Station, less than 5 minutes walk from my office. There was a poster for ‘My 9’ News, featuring a woman with dazzling white teeth and a really quite hopeless looking man.

At the next stop, 59th Street, I switched carriages and was assaulted with end to end posters of Fox 5’s Good Morning America and the Morning Show, which follows. This featured 2 more couples. From left to right, a man with a clueless look I haven’t seen since Dan Quayle graced our lives. A brief digression for kids who are too young to remember him: You think W is dumb!!!! His partner is a girl next door type with perfect teeth. Next is a woman who has her arms around her partner’s neck and shoulders, her right hand clasping her left, forming a loop. What is noteworthy about her is that her right hand and arm, which are seen in full, in front of her partner, are the same tanned colour as her face make-up; while her left hand and arm look in dire need of a couple of weeks alone in the Caribbean. Pasty!! Last came a man who obviously doesn’t naturally show his teeth when he smiles. The photographer clearly insisted he must show some on this occasion – a mistake! Being of the English persuasion, I do not show my teeth when I smile. I have frequently wondered how so many Americans do this so naturally and so well. I one time looked at myself in the mirror while trying to smile American style. I can tell you, it wasn’t a pretty sight. Quite gruesome, actually! Fortunately, my picture wasn’t being taken so that it can be hung for a million New York City commuters to see!

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