Thursday, March 22, 2007

 

A matter of perspective

The English have had Crumpets for hundreds of years, and I’d challenge anyone to find anything other good, old fashioned (mass produced) Crumpets in any supermarket. Flavours? I don’t think so!

Crumpets have not proven easy to find here in New York, so I was surprised to go into Trader Joe’s and find them. The problem actually, was finding plain ones! There were, however, plenty of packages of Cinnamon flavoured. I mentioned this to a couple of people, who had similar responses - that Americans like variety and choices. But I have a different take. See how long it takes you to catch my drift.

You can get Cinnamon Raisin English Muffins, Cinnamon Scones, Cinnamon Waffles, Apple Cinnamon Pancakes, Apple Cinnamon Oatmeal, Apple Cinnamon Pop Tarts, Cinnamon Challah, Cinnamon French Toast and so on. There’s far more difference between regular Crumpets, Scones, Challah and Waffles than there is in the Cinnamon versions of each. Variety? I think not!! It is actually turning a lot of quite different things into somewhat less different things. The other pattern to be seen here, of course, is that Americans apparently REALLY like cinnamon!

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