Friday, March 23, 2007
Optonline radio ad
There is current ad for Optonline, where that cable provider attempts to woo small businesses with some ‘proprietary information’:
“You can save up to 60%” over your current bills for voice and data. Some people get it. “Those that don’t are paying 60% more than they need to.”
OK. I don’t suppose too many listeners will have picked up on the incompatibility of the figures mentioned, and any readers of this will probably think I’m being picky – ‘why let it bother you’ I can hear people say! But it actually amounts to false and perhaps illegal advertising. To explain, if you currently pay $100, a saving of 60% would have you paying $40 (sentence 1). So all you really need to be paying is $40, right? If you are paying 60% more than the $40 you need to pay, (sentence 3) you will be paying $64. So what is it Optonline? Could small businesses save 60% or are they maybe paying 60% too much. There is a huge difference between the two.
Viagra Online
“You can save up to 60%” over your current bills for voice and data. Some people get it. “Those that don’t are paying 60% more than they need to.”
OK. I don’t suppose too many listeners will have picked up on the incompatibility of the figures mentioned, and any readers of this will probably think I’m being picky – ‘why let it bother you’ I can hear people say! But it actually amounts to false and perhaps illegal advertising. To explain, if you currently pay $100, a saving of 60% would have you paying $40 (sentence 1). So all you really need to be paying is $40, right? If you are paying 60% more than the $40 you need to pay, (sentence 3) you will be paying $64. So what is it Optonline? Could small businesses save 60% or are they maybe paying 60% too much. There is a huge difference between the two.
