Wednesday, October 10, 2007
Dole Orange Juice
I bought a 16 oz bottle of Dole Orange Juice. Or, as it proudly proclaims at the top of the label, 100% Orange Juice. Towards the bottom of the label, in much larger writing, this claim is shortened to 100% Juice. Immediately below it, in very small writing, is the following: “From concentrate with other natural flavors”.
So, the juice part is 100% Orange, but there’s other stuff in it! If I had the time during the workday, I would call Dole to determine their definition of pure juice and if all 16 ounces don’t have to be actual juice. I’m sure they’ve had lawyers looking into whether their semantic mischief is legal. If it is, it would be more proof that the law can certainly be an ass.
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So, the juice part is 100% Orange, but there’s other stuff in it! If I had the time during the workday, I would call Dole to determine their definition of pure juice and if all 16 ounces don’t have to be actual juice. I’m sure they’ve had lawyers looking into whether their semantic mischief is legal. If it is, it would be more proof that the law can certainly be an ass.
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