Sunday, November 18, 2007
Advertisers: Know your audience
I understand that many advertisers are restricted by budget as to where and when they show their commercials, but for the most part, they seem to get their demographics right.
It makes sense that there will be leaching scumbag lawyer and credit counselling commercials on daytime TV, telephone dating stuff where all the women look like porn stars on cable channels at night and obnoxious elitist bullshit on financial channels and when BBC America News is on.
But why oh why are there commercials for Christian ‘praise’ albums almost every commercial break on Fox Soccer Channel? I honestly don’t get it. How many people who are big into sports, or Football (soccer) at least, are super religious and likely to want to buy albums where the shown audiences sing along to songs with names like ‘open the eyes of my heart’ (!!!!) with their eyes closed? I think Time-Life and the others have got this wrong. If I am right, I hope they realise it soon and spend their money elsewhere, as I am really sick of them.
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It makes sense that there will be leaching scumbag lawyer and credit counselling commercials on daytime TV, telephone dating stuff where all the women look like porn stars on cable channels at night and obnoxious elitist bullshit on financial channels and when BBC America News is on.
But why oh why are there commercials for Christian ‘praise’ albums almost every commercial break on Fox Soccer Channel? I honestly don’t get it. How many people who are big into sports, or Football (soccer) at least, are super religious and likely to want to buy albums where the shown audiences sing along to songs with names like ‘open the eyes of my heart’ (!!!!) with their eyes closed? I think Time-Life and the others have got this wrong. If I am right, I hope they realise it soon and spend their money elsewhere, as I am really sick of them.
