Wednesday, November 07, 2007
Procede Commercial with Guiseppe Franco
What do I know about Guiseppe Franco? He is a hairdresser with a ridiculous hairstyle. He is a bad actor, whose surprise greeting hug with Gary Busey is about as impromptu as a standing ovation during a State of the Union address. He seems to obsess about “the appearance of thicker hair”. Either, he charges $450 to administer ‘Procede’ to his clients or he’s a liar. The product is available, along with ‘free’ shampoo and conditioner, for $19.95, so if Mr. Franco really does charge $450, his clients are incredibly stupid. The commercial ends with him saying: "I'm Guiseppe Franco......" Well, I guess someone has to be!
So what does he get out of these commercials, considering, as he assures us 15 times a night, “I don’t own anything about this company”? He now has name recognition. So although he only has the one salon in Beverly Hills, he is now taking applications for franchises. Yes, it’s true! You can franchise the Guissepe Franco name! I bet the phones are ringing off the hook!
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So what does he get out of these commercials, considering, as he assures us 15 times a night, “I don’t own anything about this company”? He now has name recognition. So although he only has the one salon in Beverly Hills, he is now taking applications for franchises. Yes, it’s true! You can franchise the Guissepe Franco name! I bet the phones are ringing off the hook!
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I hear ya on this one. Guissepe does little for giving this product any penache ... in fact, his silly mug and ridiculous hairdo have the opposite effect.
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