Monday, December 10, 2007
Lost in translation?
Someone had left some promo cards for a new restaurant in North Brunswick called Noodle House. This is undoubtedly the worst self promotion I have ever seen.
Under the restaurant name are the words ‘Trendy Asian Cuisine’. In terms of how attractive that sounds to me, they might as well guarantee botulism!
This is where it gets good. They have taken excerpts from a New York Times review. (The capitalisations are theirs)
“Silk Route Cuisine That Fumbles Toward Ecstasy”
“The Menu is First Kiss. Enthusiastic, a Little Awkward”
“More Thrilling in Memory”
It fumbles towards ecstasy. Fumbles! It is a little awkward and more thrilling in memory?” Can’t wait to go there! Right! I’ll feel awkward but have a good memory of the place? Exactly what do they season their food with?
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Under the restaurant name are the words ‘Trendy Asian Cuisine’. In terms of how attractive that sounds to me, they might as well guarantee botulism!
This is where it gets good. They have taken excerpts from a New York Times review. (The capitalisations are theirs)
“Silk Route Cuisine That Fumbles Toward Ecstasy”
“The Menu is First Kiss. Enthusiastic, a Little Awkward”
“More Thrilling in Memory”
It fumbles towards ecstasy. Fumbles! It is a little awkward and more thrilling in memory?” Can’t wait to go there! Right! I’ll feel awkward but have a good memory of the place? Exactly what do they season their food with?
