Tuesday, November 16, 2010
The Royal Wedding: A pragmatic observation
The Royal Family is a part of the quaintness that many non-Brits like about Britain. As much as the time for this concept has long since passed in a social context, and terms such as ‘commoner’ are anachronisms, it makes huge financial sense to keep them. To be sure, if they were a Corporation, they would probably have one of the highest ROIs year-on-year, in the world
Hundreds of millions of people will either watch the wedding live or see coverage on their local news and any cost will be way more than made up by the boost in tourism both around the wedding and in the months or even years following it, as well as the good will it might bring for our trade.
The British Royal Family may have originally flourished in feudal times, but it is now a great lesson for success in marketing. And I dare say that while many will be angered approaching the wedding day and will boycott everything to do with it, others will look forward to it and their mood will be lifted by it.
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Hundreds of millions of people will either watch the wedding live or see coverage on their local news and any cost will be way more than made up by the boost in tourism both around the wedding and in the months or even years following it, as well as the good will it might bring for our trade.
The British Royal Family may have originally flourished in feudal times, but it is now a great lesson for success in marketing. And I dare say that while many will be angered approaching the wedding day and will boycott everything to do with it, others will look forward to it and their mood will be lifted by it.
